The CR-V sells around 1,000 units every day in the U.S.
The Honda CR-V is one of the biggest selling SUVs on the planet. In the U.S. alone, it sells around 30,000 units every month. Just think about that figure for a moment.
That means Honda sells 1,000 CR-V’s every day. At an average sticker price of around $28,000, with a few options added on, that translates to $28 million earned by Honda every day of the year, from just one model. If we do the math, this means the CR-V’s annual sales clear $10 billion! Together with the Accord and Civic, which both sell in similar numbers, the CR-V is one of Honda’s bread and butter models and therefore matters.
So an all-new model is a big thing for Honda. In battling the big-selling Ford Escape, Nissan Rogue, Toyota RAV4, Jeep Renegade, Mazda CX-5 and Subaru Forester crossovers for segment dominance, the CR-V had to up its game. And that’s exactly what Honda did.
Designers did not opt for incremental tweaks to the crossover’s exterior, cabin and performance. They went all out. The fifth-generation CR-V has been completely redesigned from scratch and re-engineered with better handling and ride quality, a new turbocharged engine and a 3rd row of seats option that is unfortunately not available in the U.S. Perhaps the success of a 3-row, 7-seat option that’s on sale in Australia, for example, might tempt Honda of America to eventually add this version.
Honda delivers on handling, ride, safety and technology.PHOTO BY HONDA
The CR-V employs a revised suspension setup that’s firm enough to reduce body roll in corners but compliant enough to deliver arguably the most comfortable ride quality in the segment. The Honda also offers a sharper steering response that is direct with excellent feel and weight and plenty of information from the road surface.
Story Source: Forbes